TMP Worldwide is the industry leader in leveraging search engines (and other pay-per-click destinations) for sourcing and employer brand purposes. Our team of dedicated professionals have been working in the world of search since the beginning and have installed best practices from the consumer world into the recruitment landscape.
TMP’s services include:
Search Engine Marketing (Pay Per Click Advertising)
One of the most targeted and low-risk strategies in today's recruitment marketplace is purchasing keywords or key phrases on the search engines or other applicable sites. Advertisers pay only if the ad is clicked, and TMP’s enhanced tracking will help identify the highest converting phrases. TMP’s team will handle the details - initial keyword strategy and analysis, bid set-up list of target key phrases, consistent optimization and budget management, all supported by detailed reporting.
Search Engine Optimization (Natural Search Results)
While SEM (pay-per-click advertising) is important and an often fool-proof way of appearing on page one of the search engines, the truth is that 77% of people click on the natural (organic) results. These are the non-sponsored listings; the results that should be the best content based on the search phrase entered. It is no longer a luxury, but a requirement, to ensure your career website is optimized for the search engines in order to take full advantage of the medium’s ability to reach millions of web surfers daily.
TMP’s team of SEO experts can help you:
- Determine the proper keyword strategy for your web site(s)
- Audit the design and content of your site to ensure the basics of SEO are covered
- Implement link building strategies to improve your own ranking
- Create secondary/complimentary web sites specifically designed for search engines
- Import and export content and data automatically to fulfill the search engine’s requirement of fresh content
- Leverage your SEO strategy in your media planning to assist with conversion rates and improved ROI
- Optimize more than just web sites, but videos, photos, news articles, press releases and more
- Deal with ‘reputation management’ issues around negative sites attacking your company
Integrated Into Your Overall Sourcing Strategy
SEM and SEO are essential to any recruitment strategy, but are only pieces of an integrated plan. TMP’s new sourcing and reporting platform, TMP Pathways, ties everything together with a single sign-on dashboard and sourcing portal. Through TMP Pathways, you will be able to see:
- The budget allocation of your SEM strategy
- Your ranking and monthly trends on organic search
- The ‘buzz’ around your company in terms of blog posts and news articles found on the web
- A comparison of where your SEM dollars are being spent to where your open positions are
- Reporting on SEM integrated and compared to your overall recruitment media plan via TMP’s Metrics Gateway
Example Site Development
One key element in TMP’s family of search services is the creation on search-engine optimized websites, making all your jobs indexable by the search engines. This strategy is the centerpiece to an overall SEM/SEO plan and can serve as the basis for aggressive paid and organic search sourcing strategies.
What is SEOSite? at TMP Worldwide
Example of TMP’s work: