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Rob O'Keefe - Vice President, Brand Strategy

With over 20 years of advertising and marketing experience, Rob is the architect of TMP Worldwide's brand platform, designed to enable organizations to develop a robust employer brand. As a practitioner, Rob is actively involved in developing supportable and sustainable value propositions and employer brand strategies that lead to differentiated internal and external communications platforms.

Speaking topics: Employer Brand Management, Employment Market Trends, Employment Market Research, Candidate Life-stage Research, Research Design, Value Proposition, Creative Development.

Past speaking arrangements: The Conference Board, International Quality & Productivity Conferences (IQPC), Human Resource New York, HR Connections, HR.com webcast, and the Human Capital Institute (US and Canada).

Emerson College